UGautham Vadakkepatt, umqondisi weCentre for Retail Transformation eGeorge Mason University, ubikezele ukuthi abathengisi bazosheshisa ukwamukela kwabo ubuchwepheshe be-automation ukuze baphathe imisebenzi hhayi nje endlini engemuva nasezindaweni zokugcina impahla kodwa nasezindaweni ezibheke amakhasimende ezitolo.
Kusukela ekuhlangenwe nakho kokuthenga kwedijithali kuya ekuphazamisekeni kwamaketanga okunikezela emhlabeni wonke kuya kubhubhane olungapheli, kunento eyodwa abathengisi abangathembela kuyo: Abantu bayohlala bethenga.
Kungakhathaliseki ukuthi uyayithanda noma uyayizonda, izinto zansuku zonke zidinga ukuthengwa.
Abanye abantu—kuhlanganise nesithandwa sakho—behlale bebheka ukuthenga njengento ejabulisayo.Ingxenye yobuciko, ingxenye yezemidlalo, futhi ngathola ukuthi uMarilyn Monroe wakusho okungcono kakhulu: “Injabulo ayikhona ngemali, imayelana nokuyothenga.”
Yize abaningi bekholelwa ukuthi lolu bhubhane luzoba ukuphela kwezitolo zezitini nodaka njengoba sazi, eminyakeni emibili kulolu bhubhane, abathengisi basakhulisa izitolo zezitini nodaka.
Thatha uBurlington, isibonelo.Njengengxenye yohlelo lwe-Burlington 2.0, inkampani ihlela ukugxila emilayezweni yokumaketha, ukuthuthukisa okuthengiswayo namakhono okunezinhlobonhlobo, futhi yandise inani lezitolo ezisebenzisa ifomethi encane engu-2.0.
Njengoba kushiwo ku-Placer Lab's Report on the Top 10 Retail Brands to View in 2022, lezi zitolo ezincane (ezincipha zibe ngamamitha-skwele angu-32,000) Meter).Ngo-2021, leyo nombolo ingamamitha-skwele angama-42,000.Kulindeleke ukuthi kufinyelele ku-$1 billion ngo-2019:
Uyasazi isisho esithi "uzizwa njengengane kanye nesitolo sikaswidi"?
Kunesizathu sokuthi umusho awulokothi ube “ujabula njengengane egqolozele uswidi ku-inthanethi.”
Ukuthenga esitolo kunezinzuzo i-e-commerce engeke ibe nazo.
Isibonelo, uthola injabulo yokwaneliseka okusheshayo (kanye nokuzwakala kwe-glam kwesikhwama se-Sephora) nokusekelwa okuvela kubasebenzi besitolo.Abathengi nabo mancane amathuba okuba babe nenkinga yokubuyisela imikhiqizo, njengoba imikhiqizo ingabonwa, ihlolwe futhi izanywe ngaphambi kokuthenga.
Yebo.I-Shpping iwukuzizwisa okubandakanya zonke izinzwa zakho.Yize i-E-commerce ikhuphuka ngokushesha phakathi nobhubhane, ngeke sithi abantu abasakudingi ukuthenga esitolo.
Isikhathi sokuthumela: Apr-14-2022