I-ICA Supermarket's Digital Exploration: Imboni Ehamba Phambili Emisha Nokuthuthukisa Isipiliyoni Sokuthenga

I-ICA Supermarket, eyaziwa ngekhwalithi yomkhiqizo enhle kakhulu kanye nenkonzo yamakhasimende, inezitolo ezingaphezu kuka-1270 emazweni aseNordic. Kusukela ngo-2020, i-ICA ​​yaqala ukwethula amanani entengo yedijithali kwezinye zezitolo zayo eSweden. Ngokusebenzisa i-isistimu yelebula yeshalofu ye-electronic cloud-basedokuhlinzekwe yi-Wraptech Svenska AB (umsabalalisi ogunyaziwe wakwa-ZKONG eSweden), isuphamakethe yaqinisekisa amanani anembile nacacile, ngaleyo ndlela kuthuthukisa ulwazi lokuthenga.

Muva nje, i-ICA ​​eyisikhondlakhondla sezitolo iqinise ukwakheka kwayo kwedijithali ukuthuthukisa ulwazi lokuthenga kwamakhasimende kanye nokusebenza kahle kwesitolo. Bakhethe uchungechunge lwe-ZKONG's Sparkle10.1″ LCD-based signage digital, ehlinzekwa yi-Wraptech Svenska AB, ukukhuthaza ukwakhiwa kwabahlakaniphileuhlelo lwamanani edijithali, iphinde ihole kumkhuba wokuqamba okusha embonini yokudayisa.

I-ICA Supermarket ibilokhu igxile kumakhasimende. Ngokwethula nokusebenzisa ubuchwepheshe obuphambili, balwela ukuzuza ukuboniswa kwamanani okunembile, okucacile, ukuthuthukisa ukuboniswa komkhiqizo, ukukhulisa ukusebenza kahle kwesitolo, nokudala indawo yokuthenga enethezekile kakhudlwana yamakhasimende. Ukwethulwa kwezimpawu zedijithali ze-LCD ngokungangabazeki kungenye inkambiso ebalulekile ye-ICA Supermarket yokusebenzisa okuguquguqukayo kobuchwepheshe obubheke phambili, kanye negxathu eliqhubekayo elibheke enkathini entsha yokudayisa kwedijithali kanye nobuhlakani.

Uhlelo oluhlakaniphile lwamanani edijithali lusekelwa yi-ZKONG'sUchungechunge lwe-Shield ESL, ehlanganisa izinto ezingaphezu kuka-8,000 ohlwini ngalunye lwe-ICA Supermarket. Esitolo sokuqala se-ICA sokuvivinya amanani entengo edijithali, isistimu yasetshenziswa ngempumelelo esikhathini esingaphansi kwesonto, ithola ukunconywa okuphezulu kubo bobabili abasebenzi namakhasimende. Esigabeni sabo sesitolo se-Kvantum Eslöv sezithelo nemifino, izimpawu zedijithali ezisanda kufakwa ezingu-10.1″ LCD zingahlanganiswa ohlelweni lwamafu olufana namalebula eshalofu kagesi afakwe ngaphambilini (ESL), okungangabazeki okuyisilinganiso esibalulekile sokusabela okusebenzayo kwe-ICA kuhlelo lwedijithali. umkhuba embonini yokudayisa.

Uchungechunge lwe-Sparkle LCD izimpawu zedijithali ezilodwa/ezinezinhlangothi ezimbili zigcwele izinto ezintsha, ezinezikrini ezicacile kanye nokuboniswa kolwazi oluningi. Inani, imininingwane yomkhiqizo, kanye nolwazi lokuphromotha kucacile ngokubuka nje, okuyenza ibe enembile futhi ilungele amakhasimende. Amalebula eshelufu e-elekthronikhi anganikeza ukuboniswa komkhiqizo okucacile futhi okucace kakhudlwana, okuvumela amakhasimende ukuthi athole ulwazi lomkhiqizo oluphelele ngaphambi kokuthenga, futhi awasize enze izinqumo zokuthenga ezihlakaniphile. Ngokwesibonelo, esigabeni sezithelo nemifino, isikrini esibonisiwe singanikeza ulwazi oluningiliziwe mayelana nemvelaphi yomkhiqizo, okuqukethwe okunomsoco, nezindlela zokulondoloza, okwenza ukuthenga kukhuthaze abathengi.

Ku-ICA Supermarket, izimpawu zedijithali zingabuyekeza amanani omkhiqizo nolwazi ngesikhathi sangempela, zithuthukise kakhulu ukunemba kwedatha futhi zinciphise amathuba okuba namaphutha enziwa ngesandla. Abasebenzi bangaphatha imininingwane yomkhiqizo kalula, bonge izinsiza zabantu, futhi banciphise amanani amaphutha. Okubaluleke kakhulu, izikrini ze-LCD zokubonisa ezentengiso zingahlanganiswa namalebula e-electronic shelf (ESL) afakwe kwezinye izindawo zesitolo ohlelweni lwamafu olufanayo lokuphatha okuhlangene, ukunciphisa ubunzima bemisebenzi yesitolo kanye nokuthuthukisa ukusebenza kahle.

Ngokuzayo, i-ZKONG ibheke ngabomvu ukubambisana nozakwethu abaningi abadayisa emhlabeni wonke ukuze igxile kubathengi, iphendule ngenkuthalo indlela yedijithali embonini yokudayisa, inikeze abathengi indawo yokuthenga esebenza kahle, elula, nevikelekile, eqhubeka nokwenza ngcono ukusebenza kwesitolo nokusebenza kahle. ulwazi lokuthenga kwamakhasimende, nokwamukela ikusasa ledijithali nelihlakaniphile ndawonye.

Chofoza ukuzeXhumana nathi

Zizwe ukhululekile ukuxhumana nethimba lethu lesevisi