Ezitolo zemikhiqizo yedijithali, inani eliphezulu leyunithi nemininingwane enganele yomkhiqizo kuhlala kuyizithiyo ezinkulu zokuthenga endaweni.
I-Electronic Shelf Label (ESL) isinyathelo esiqhubekayo sokuthi abanikazi bezitolo babonise futhi babonise imininingwane eminingi ngemizuzwana. Futhi kulula kakhulu ukuthi amakhasimende akhethe futhi athenge kumamodeli afanayo okusebenza okuhlukile.
Kuzoba uhambo olujabulisayo kumakhasimende lapho engathola imininingwane eyanele yomkhiqizo nezinzuzo ezifihliwe ngama-ESL, futhi aqinisekise ukuthi yini ayidingayo ngempela ngenqubo yokuthenga efushanisiwe.